A market approach that grows with your company
The way you won your first customers is rarely the way you win the next hundred. I help CEOs in Belgium, the Netherlands and Luxembourg sharpen their market approach: from positioning and sales approach to the choice of new markets.
Strategic advisory by Stephan Engelen, former CEO and international technology executive, with more than 25 years of experience running and growing technology companies. He holds an executive certificate in AI and Business Strategy from MIT Sloan.
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Does this sound familiar?
- Sales still runs on your network and your name.
- You win deals, but nobody can explain exactly why you win or lose.
- Marketing and sales work next to each other instead of together.
- A step into the Netherlands, Germany or France feels logical, but the evidence is missing.
How I help CEOs with this
Positioning customers recognise
We make clear which customers you make the most difference to and why they choose you. That positioning steers your message, your offering and your pricing.
A sales approach that does not depend on one person
We translate what you do intuitively as a founder into an approach a team can take over: a clear target group, repeatable conversations and measurable steps.
Entering new markets with evidence
Whether it is the Netherlands, Germany or France: we first test which assumptions hold, so you do not discover after an expensive start that the market works differently.
Frequently asked questions
What do you understand by market approach?
The whole of positioning, target-group choice, sales approach and channels with which you win customers. A good market approach is repeatable and does not depend on one person.
Do you also work with companies in the Netherlands and Luxembourg?
Yes. SEMCOR works from Antwerp with CEOs and leadership teams in Belgium, the Netherlands and Luxembourg, in Dutch, English or German.
Is this marketing advice?
No. It is strategic advisory based on CEO experience: we start from your growth goals and test whether your market approach can carry them. Campaign execution is left to specialists.
Further reading
Related advisory
- Strategic advisory for growing businesses in the Benelux
- Growth strategy for CEOs of growing technology companies
- Managing organisational complexity as your company grows
- Team accountability: decisions do not all have to land with you
- Understanding AI impact before the market decides for you
- About Stephan Engelen