Growth strategy for CEOs of growing technology companies
Growth is rarely a matter of doing more of the same. At some point you have to choose: which customers, markets and offerings carry your next phase? I help CEOs in the Benelux make those choices clear and back them with evidence.
Strategic advisory by Stephan Engelen, former CEO and international technology executive, with more than 25 years of experience running and growing technology companies. He holds an executive certificate in AI and Business Strategy from MIT Sloan.
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Does this sound familiar?
- Revenue grows, but margin or predictability does not.
- Every new customer asks for custom work, which makes scaling hard.
- You are considering the Netherlands, Germany or another market, but the evidence is thin.
- Your team has different ideas about where growth should come from.
How I help CEOs with this
Choosing the customers you are genuinely relevant to
Not every customer helps you grow. We look at where your product delivers most value, where you win and lose, and which customers you deliberately give less attention.
Aligning go-to-market with the next phase
What worked with your first customers does not automatically work at fifty people or more. We pressure-test positioning, sales approach and partnerships against the growth stage you are in.
Growing with evidence, not only capital
Capital accelerates what already works, but it does not fix an unclear strategy. We make visible which assumptions are proven and which still need testing before you invest or raise.
Frequently asked questions
What is a growth strategy for a technology company?
A growth strategy sets out where growth comes from: which customers, markets and products, and how you reach them. It also makes clear what you deliberately do not do, so team and resources stay focused.
Is this also for companies that are no longer start-ups?
Yes. Many questions arise precisely at established growth companies and scale-ups that have grown and now find that the old approach no longer suffices.
Do you work across the Benelux?
Yes. SEMCOR is based in Antwerp and works with CEOs and leadership teams in Belgium, the Netherlands and Luxembourg, in Dutch, English or German.